Strategic communications for regulated & complex environments
Clarity under pressure
Strategic communications for regulated & complex environments
Clarity under pressure
Clarity under pressure
Clarity under pressure
We work with organisations operating where communications errors carry regulatory, reputational, or commercial consequences. Life sciences. Pharma. Medtech. Crisis. Defence. Regulated industries.
Founded as Animech in 2000. 25+ years of life sciences heritage. Led today by Charlotte Wibäck.
Board-level counsel on reputation, high-stakes communications decisions, and complex stakeholder situations. For leadership teams in regulated and complex environments where senior judgment matters more than execution volume.
25+ years leading communications work in pharma, medtech, aesthetic pharma and global public health. Strategy and delivery for global product, platform and brand launches in regulated environments. Led launches include Galderma's global aesthetics platform, Restylane Eyelight global launch, and Thermo Fisher Scientific global launches. Long-standing work with AbbVie, Beckman Coulter, GE Healthcare, Perrigo and Omega Pharma. Public health communications experience across WHO, UNICEF, UNDP and UNRWA, in complex emergencies and across regulated global health environments.
Crisis communications, crisis preparedness, reputation management, cyber resilience and information influence work for organisations and institutions facing complex risk environments. Charlotte Wibäck is trained with the Swedish Armed Forces, the Swedish Civil Defence and Resilience Agency, Psyopsförbundet, the World Health Organization and the United Nations. She is a special advisor to Jordbruksverket, the Swedish Board of Agriculture. Increasingly relevant for organisations preparing for hybrid threat, cyber attack, infrastructure failure or operational disruption.

Galderma. Thermo Fisher Scientific. AbbVie. Beckman Coulter. GE Healthcare. Perrigo. Omega Pharma. Heineken. Expertise France (RESEMBID - EU-funded development programme). World Health Organization, UNICEF, UNDP and UNRWA across global health and complex emergencies.
25+ years of senior life sciences and regulated industries communications. Crisis and resilience work for Swedish defence, civil resilience and government institutions. Public health communications across the United Nations system.
Charlotte Ungerth
If your organisation is preparing for a regulated launch, navigating reputation or crisis exposure, building resilience for an uncertain operating environment, or facing a high-stakes communications decision, we should talk.
Let us know how we can help you
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