Welcome to Very Good Communications
Welcome to Very Good Communications
  • Strategic Communications
  • Services
  • Experience
  • Who
  • Contact
  • COLAB
  • Mer
    • Strategic Communications
    • Services
    • Experience
    • Who
    • Contact
    • COLAB
  • Strategic Communications
  • Services
  • Experience
  • Who
  • Contact
  • COLAB
data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=

Strategic Communications Executive & Advisor

WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

Reputation, Crisis, Resilience, Global Leadership


Strategic Communications Executive & Advisor

WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

Reputation, Crisis, Resilience, Global Leadership


ADVISORY · INTERIM · FRACTIONAL · BUILD & LEAD


SENIOR JUDGMENT FOR COMPLEX ENVIRONMENTS

Charlotte Wibäck is a Senior Strategic Communications Executive & Advisor with 25+ years across reputation, crisis, resilience, life sciences and global health.

She advises senior leaders, steps in to lead, and builds international teams for high-stakes challenges.


VGC is the consultancy and delivery platform.

STRATEGIC COMMUNICATIONS & REPUTATION

Board and CEO counsel when communications becomes a leadership, reputation or business problem. Independent senior judgment for complex stakeholder environments, high-stakes decisions and periods of change.

LIFE SCIENCES & REGULATED ENVIRONMENTS

25+ years across pharma, medtech, healthcare and global launches. Scientific narrative, reputation, stakeholder complexity and communications leadership where regulatory and commercial consequences matter.

CRISIS, RISK & RESILIENCE


Crisis counsel, preparedness, reputation risk and communications under disruption. Experience spanning corporate, government, public-sector and international crisis environments.

GLOBAL HEALTH & COMPLEX INSTITUTIONS


Experience across WHO, UNICEF, UNDP, UNRWA and international development environments, including complex emergencies and multi-stakeholder systems where accountability, trust and institutional power operate differently.

Trusted by

SELECTED EXPERIENCE

Charlotte's work spans global pharmaceutical and medtech companies, international organisations, government and development institutions.

Past clients and organisations include Galderma, Thermo Fisher Scientific, AbbVie, Beckman Coulter, GE Healthcare, Perrigo, Omega Pharma, Heineken and Expertise France, alongside work across WHO, UNICEF, UNDP and UNRWA.

Explore selected experience

"I've always felt confident to receive fantastic outputs based on the brief provided and never ever have Charlotte's team failed to deliver, on time, above expectations and with the highest standards, which is truly unique in a challenging, demanding, premium innovative industry."


Charlotte Ungerth

HOW TO ENGAGE CHARLOTTE

Organisations bring Charlotte in when they need senior communications judgment without necessarily adding permanent leadership headcount.


ADVISORY
Independent senior counsel to CEOs, boards and communications leaders.


INTERIM
Step-in communications leadership during transition, pressure or change.


FRACTIONAL
Ongoing senior communications leadership without a full-time executive appointment.


BUILD & LEAD
Charlotte assembles and leads the specialist team required around the problem.


STRATEGIC PROJECTS
Focused senior leadership for launches, crisis preparedness, reputation challenges and complex international assignments.

Discuss an assignment

CONTACT CHARLOTTE

Copyright © 2026 

Very Good Communications - All Rights Reserved.

  • Strategic Communications
  • Services
  • Experience
  • Who
  • Contact

Drivs av