Welcome to Very Good Communications
Welcome to Very Good Communications
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    • Strategic Communications
    • Services
    • Experience
    • Who
    • Contact
    • Expertise Legibility
    • COLAB
  • Strategic Communications
  • Services
  • Experience
  • Who
  • Contact
  • Expertise Legibility
  • COLAB
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Strategic Communications Executive & Advisor

WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

Senior strategic communications leadership across reputation, crisis, resilience, life sciences and global health.

Strategic Communications Executive & Advisor

WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS. WHEN STAKES ARE HIGH, JUDGMENT MATTERS.

Senior strategic communications leadership across reputation, crisis, resilience, life sciences and global health.

ADVISORY · INTERIM · FRACTIONAL · BUILD & LEAD


SENIOR JUDGMENT FOR COMPLEX ENVIRONMENTS

Charlotte Wibäck is a Sweden-based Senior Strategic Communications Executive & Advisor and founder of VGC, with 25+ years of international experience.


She advises leaders, steps in when needed, and builds specialist teams for complex, high-stakes assignments.

STRATEGIC COMMUNICATIONS & REPUTATION

Board and CEO counsel when communications becomes a leadership, reputation or business issue. Independent senior communications judgment for complex stakeholders, high-stakes decisions and periods of change.

LIFE SCIENCES & REGULATED ENVIRONMENTS

25+ years across pharma, medtech, healthcare and global launches. Strategic communications, scientific narrative, reputation and stakeholder leadership where regulatory and commercial consequences matter.

CRISIS, RISK & RESILIENCE

Crisis counsel, preparedness, reputation risk and communications under disruption. Experience spanning corporate, government, public-sector and international crisis environments.

GLOBAL HEALTH & COMPLEX INSTITUTIONS

Experience across WHO, UNICEF, UNDP, UNRWA and international development, including complex emergencies and multi-stakeholder environments where accountability, trust and institutional power operate differently.

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SELECTED EXPERIENCE

Charlotte's work spans global pharmaceutical and medtech companies, international organisations, government and development institutions.

Past clients and organisations include Galderma, Thermo Fisher Scientific, AbbVie, Beckman Coulter, GE Healthcare, Perrigo, Omega Pharma, Heineken and Expertise France, alongside work across WHO, UNICEF, UNDP and UNRWA.

Explore selected experience

"I've always felt confident to receive fantastic outputs based on the brief provided and never ever have Charlotte's team failed to deliver, on time, above expectations and with the highest standards, which is truly unique in a challenging, demanding, premium innovative industry."

Charlotte Ungerth

HOW TO ENGAGE CHARLOTTE

Organisations bring Charlotte in when they need senior communications judgment and leadership without necessarily adding permanent executive headcount.


ADVISORY
Independent senior counsel to CEOs, boards and communications leaders.


INTERIM
Step-in communications leadership during transition, pressure or change.


FRACTIONAL
Ongoing senior communications leadership without a full-time executive appointment.


BUILD & LEAD
Charlotte assembles and leads the specialist team required around the problem.


STRATEGIC PROJECTS
Focused senior leadership for launches, crisis preparedness, reputation challenges and complex international assignments.

Discuss an assignment
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AI IS CHANGING HOW EXPERTISE GETS FOUND

People increasingly use AI to search, research and compare experts, organisations and partners.


Charlotte developed Expertise Legibility to help individuals and organisations understand the gap between what they want to be recognised for and what AI-powered systems can actually find, understand and recognise about them.

Explore Expertise Legibility

CONTACT CHARLOTTE

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  • Strategic Communications
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  • Experience
  • Who
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  • Expertise Legibility
  • COLAB

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